The Top Markets Selection Guide

Score three finalist markets on the same ten factors and let the weighted total pick the winner instead of your gut. Twelve chapters build the case one decision at a time: why the market sets your revenue ceiling before the property ever matters, how to read demand engines and count whether a market has one or several, how to check regulation at city, county and state level before you fall in love, how to pull ADR and occupancy and turn them into a number you trust, and how to judge seasonality, supply saturation, the local economy, distance and manageability, and the exit.

Nine worksheets do the work. A strategy-fit test scores you out of 50 for STR, MTR and LTR so you pick the game before you set the rules. Then demand signals, regulation, market math, seasonality, and competition worksheets, a field-visit sheet for the trip itself, three identical market scorecards that weight every factor and total out of 1,000, and a decision page that locks your choice with exit triggers and the five people you need on the bench before you make an offer. STR, MTR and LTR badges throughout mark which points apply to which strategy.

Fillable PDF — open in Adobe Acrobat Reader for auto-calculating totals.